Long time ago webmasters understood one important thing that enabled them to get enormous number of visitors to their web-sites. It’s not a secret that people make mistakes while searching for some services or widgets in the Net. The spelling mistakes can benefit those web-sites that are to be promoted very fast and beat the competitors.

If a webmaster has a web-site that sells, for instance, modern furniture and mattresses he/she could definitely use the keywords like “funiture” (162 searches a day according to Wordtracker), “matras” (34 searches a day), “matress” (346 searches a day) and so on. Just make the necessary changes in title, meta-tags and in the content body itself and you’ll reach the top! Outstanding results one can make out of people’s illiteracy!

Right now the situation is improving a bit as there are fewer and fewer illiterate searches in the cyberspace. It’s not a piece of cake anymore to reach the top10 even if you use, say, “bithstones” keyword instead of “birthstones”.

One can mention this “misspelling technique” as an old micro-strategy in marketing world, but the idea has transformed into a global direction in the Search Engine Optimization world due to its efficiency and marvelous results.