At recent IT English classes that are organized in our company (personally I attend upper-intermediary level as a lot of other management do, we also have intermediary level classes) we discussed the evolution of advertisement on the internet. Everybody could remember the crappy ad banners that were flooding the web sites 4-6 years ago. Those were simply untargeted and spent a big deal of advertising budgets of .com companies. Nowadays the advertisement is getting more context and relevant with ad programs starting from AddWords and Overture and finishing with Amazon having ‘customers who bought that book also bought‘ feature, which provides the results based on the sales history. The advertising and marketing are getting less offensive and are getting more and more focused on target audience.
The world of marketing is definitely getting smarter with the marketing masseges hitting very small targets. The successful marketers of the future and successful business ventures are those who will be able prepare X versions of the same basic ad delivered to X different users based on both data that is mined behind the scenes, and data that they directly input.
Web 2.0 is in power now and the most valuable companies are those focused of competitive differentiation based on data. Those services succeded because they effectivelly gather and use the data - there is no much sense listing all of YouTubes, MySpace, Facebook and others here. They are known not for the security, reliability or security. In fact many have experience outage that would have killed any other traditional web company. Data is the most important component of internet success nowadays. Think about the way you utilize and use the data while starting your next business venture or rethinking the functionality of the current solution.
p.s. I’m a big fan of our English classes not just because we polish our English speaking skills here but because this is a great opportunity to discuss ideas, trends and innovations happening in the IT industry.
Tags: advertising, general thoughts, internet marketing, marketing, web 2.0
Posted in general thoughts, internet marketing | No Comments »
