Here at MoveYourWeb we are excited about WEB emerging as a platform and continue supporting leading pioneering technology companies by assisting in creation of a leading web products and services. With the increasing (soon the word would be changed for dominating) popularity of online media over the traditional media (tv, newspapers, books) it’s fun to read a real book sometime on weekend. Googling the information is just the typical way it’s done so we need to get away sometimes too.
Reading traditional books (especially business books) is becoming more of a fun rather the part of self-improving or gaining the specific knowledge. It’s nice to touch the book and not just see at the screen of the laptop, share it with someone who can find the content useful. This weekend I’m reading Joel Spolsky’s Concise Guide to Finding the Best Technical Talent which our action script guru Dmitry shared with me as a must reading. While on it I have a few people in mind which I will definitely pass it further on. A lot of ’sales’ pitch in the book led me to the idea that business books are different from all other books, say cooking books. An author of a business book needs to convince the reader about the importance of the ideas contained in a book. He is giving the case studies proving the theory, showing the success stories and engaging the reader inside the business stories. At some point the business book becomes the adventure to the reader and kind of time waster – looks like the sales pitch keep 80% of the books content with 20% going to actual prescriptions.
With this said the reader should be actually prepared to reading. Take the sticky notes or paper and make notes all the time you drop on the information allowing to improve what you do at work! Remember: if you haven’t implemented at least three improvements after finishing reading the book during 1-3 weeks you waisted the time! It was just an adventure to you, when you were following the author but you missed the most important 20% of the book since you haven’t implemented it in the real life.