The Fun Aspect of International Business Relationship – Part I June 29th, 2009
by admin

This guest post is written by Tobias Batton, the CEO of Resistor Productions located in San Francisco, California, the publisher of Disciple MMORPG. Tobias and his company has been working with MoveYourWeb and Apalon for several years and built a number of successful projects. In this series of guest posts however Tobias addresses the fun aspect of building the big relationship with offshore vendor.

As you know Disciple is a browser based – no client download game that is heavily focused on PvP, level progression and rankings. The actual Production time for this game was about 20 months, from concept to release. This is part one of a series of posts about the different aspects of making a browser game. I thought it would be fun to start with some of the more entertaining aspects of game development.

When we started the design process, the majority of what we were doing was fleshing out the actual game concept on paper. This was everything from gameplay, to story and lore, to art style, and even basic combat formulas.

As our concept became defined, we needed to choose developers to implement our ideas from paper to code. There was a lot of discussion on whether or not we would hire our own developers or hire a professional 3rd party developer. Rather than train our own development team, we thought it would make sense to hire a 3rd party with experience and give them direction, rather than creating our own crew from the ground up.

After a little looking around, we discovered a company called Apalon based in Europe. They were both affordable and qualified to handle our project, and had done work for several large companies in the past such as Fisher Price. We knew from the start that there would be a few issues managing a project in Europe, one of which would be team building and general excitement and moral.

We had to keep the development team excited about the project, and we had to make them feel like we were all part of the same team, even if we were an ocean apart. So during the process of development, the management of Resistor took several trips overseas to manage the development and build relationships.

Apalon is based in a country called “Belarus” which is part of the former USSR and one country east of Poland. These countries have become a hotbed for technology, even Google has set up a huge development office in this area.

On our first trip there we did not really know what to expect, but upon arrival the similarities to the USA are truly uncanny. On nearly every corner of the downtown area you see McDonalds and TGI Fridays, as well as other familiar sites.

As soon as we arrived in the office, we were hard at work, but we also knew we had to find ways to become fast friends with our new partners, so that they could feel as though they were a part of our team, and our friends. I asked them to give us a taste of traditional Belarussian culture.

The first night they took me to a Belarussian Sauna. Its very hot. Like 30 seconds now get me the hell out of here right now hot! I didn’t really know what to expect, but it was quite an experience.

I have been in a Sauna in the USA maybe once or twice in my life. The Russian Sauna is much hotter. After 30 seconds the only thing you are thinking is that you want to get the hell out before you pass out from the heat. You touch your hair and it feels like its about to light on fire. The gentlemen I was there with were pouring beer on the coals and laughing.

Peter, the VP of their company, wanted to leave too, but we were trying to be tough and hang in there. Next thing I know, one of the guys walks in with some tree branches and points for me to lay down. My response was:

“what the hell???”

Matvey, the Operations Manager explains that he will hit the branches against my back, and this is tradition in Belarus. All I could think was that I wanted to get our of there right away. Matvey told me I was a Sauna virgin and they were going to “pop my cherry”. Not wanting to look like a wimp, I reluctantly agreed.

Getting hit with the branches didn’t hurt . . . . When i tried to get up, they pushed me back down. It was similar to a college hazing. After 2 minutes or so, I thought I would die, so I insisted on leaving and they let me go. In all it was a great experience, everyone got their turns with the hot room, I was able to take joy in watching them suffer too.

This was just the first night. In my next post we will cover a staged arrest of our CTO by the “KGB” as well as drinking contests and more! Here is a preview video for what we will cover in the next post:

http://www.youtube.com/watch?v=cRDqtz6NLHc

Tobias Batton,
CEO Resistor Productions LLC

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Admob iPhone ads are not worth it for a 0.99 app June 9th, 2009
by Peter Melnikov

I gave the test to admob yesterday by spending $100 on ads that show up on iPhone and iPod Touch devices within apps that have admob code. The ad was shown 280.000 time and got 2.000 click ($0.05 per click). Now guess what?! It ended up with 5-10 app sales (based on analogy with previous sales). Which means we got less then $10 revenue for $100 spent on $0.99 priced application. My opinion – don’t bother spending $ on it.

I might publish the feedback on other iPhone app marketing methods in future if I see an interest among readership.

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iPhone app is ready for sale – next steps June 8th, 2009
by Peter Melnikov

In my opinion, companies and people developing an iPhone application can be devided into two categories: those who want to jump into this exciting market with a new kind of app or established tech web sites or services wishing to capitalize on iPhone traffic in order to drive additional traffic to the service. The aim is the same for both groups – get more downloads of the app.

An iPhone app start ranking in category as long as it has enough daily downloads. Once the app is ranking in specific category or in overall rank (wow you lucky!) you start getting natural AppStore downloads. If the app is good – downloads will increase and thus the rankings will increase as well.

The topic I cover in this post is getting initial downloads needed for the app to start actually ranking in the relevant category of AppStore. If you don’t follow at least one of those steps below (the more the better for sure) your app will end up nowhere in AppStore and be lost among 45.000 apps available.

1. Change the release date of the app as soon as it’s approved for sale!

By default, your app is released with the date of submission. Change that to the date of approve (during 24 hours since approval). The date will be changed and the app will pup up in Recently Released list of Desktop and Mobile AppStore 2-4 hours after that. Presence on the list gives immediate downloads! As long as you go down the list number of downloads decrease. Once the app is on the page 3-4 the number of downloads from it are minimal. The only way to get back on top of that list is to submit an update to the app (can be very minor) and do the same change of date again.

2. Have a marketing strategy behind the app or hire a PR company

You need to get immediate downloads in order for the app to show app in TOP100 of category – remember?

Here is the overview of marketing methods that are generally used for the promotion of iPhone apps in order to get that initial traffic.

Important
1. iPhone app review sites (there are about ~300 of those with ~10 big ones)
2. Mainstream and tech, mobile review media
3. Social media (digg, bookmarking, commenting, twittering)
4. Press Release distribution sites
5. AppStore optimization strategy
Optional (extra cost incurred)
6. Facebook ads
7. Google Adwords ads
8. Admob ads
9. Banners on iPhone review sites
10. Other custom and sometime guerrilla marketing methods

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