Earlier today Apple activated a new product page layout which you can check on iTunes.
As you can see on the screenshot, the new pages look much nicer. Instead of being text-heavy Apple is focusing users attention on screenshots of an iPhone application as well as additional information such as reviews. Instead of just one app screenshot being shown, there are now 3.
iPhone developers should immediately adjust to this change. Now that the emphasis is clearly on the first few sentences of the description, developers should be more concise in describing their apps, since that’s all that shown by default. If you click the “…more” link, the area will expand to show all the text, but again, that’s not the default look anymore. Also make sure that first 3 screenshots should make user interested and understand the idea of the application.
I was always advocating the importance of an app icon – it visually represens the application and should be the first factor influencing users decision to click on the app title to learn more. With the latest change the icon became even more important factor since it’s bigger in display size now.