Apple App Store. Mobile industry before and after. Part I – Beginning

February 26th, 2010
by dmitry

Back in 2007 the mobile industry was living through its hard times. Not only there was no push for innovation but companies themselves didn’t aspire for it. Industry evolution was about implementing minor design changes and slightly improving software. Every new line of cell phones turned out to be a redesigned old concept; the software remained untouched except for occasional introduction of new features. There were no changes in the UI and thus no changes in user experience. That was the moment when Apple introduced a totally new handset – iPhone.

A company that has always been setting computer and music industry trends decided to make another leap forward – seize the mobile industry market. Nobody really believed in Apple’s success because the market was already shared between such established manufacturers as Nokia, Samsung, LG etc. Steve Ballmer, by the way, was almost sure of a failure of Apple’s new undertaking. The new device unveiled by Apple had no physical keyboard, but was equipped with a giant screen capable of reacting to multi touch gestures. It was a new technology patented by Apple and no other touch screen phones featured it. What’s so good in it? Well, the most crucial thing is being able to control the whole handset with just your fingers. Funny enough, but with the introduction of the iPhone many mobile users realized that they are really sick of that crappy stylus.