Inspired by Apple’s astonishing profits other phone makers decided to… Guess what? To come up with something unseen before? Nothing of the kind! Copying with pride was a new strategy elaborated by handset manufacturers. Before Apple, no one really believed in touch phone concepts. But after the apparent success of the iPhone they all went ‘we got touch screens, too!’ Moreover, they start launching their own App Stores ignoring the fact that they might not work for numerous phone models of a single manufacturer.
Anyways, Nokia is launching Ovi Store, Palm is also launching its store and a new phone Palm Pre. Predictably, they haven’t come even close to Apple’s results. iPhone-like devices are produced everywhere.
RIM is gathering pace as its products become more popular worldwide and these guys are working really hard on implementing its proper inventions in their handsets. For example, the SurePress feature, intended to provide users with the most familiar feel they had with their former, physical keyboard equipped devices. It actually gives you a sort of a feedback after touching the screen, which is very nice in terms of typing and tapping.
Even Google is taking the plunge and releases Android mobile OS along with its new phone – Nexus One. This is not just a hardware specific OS conceived for a proprietary device, this is an open platform offered by Google for phone manufacturers as a way to get a new refreshing experience, since they’ve been using same mobile software for a very long time. New products by HTC even feature multitouch (a bunch of the latest handsets use this technology), though there’s going to be patent infringement handlings since Apple sued HTC for stealing their IP.
What about Microsoft? It’s absolutely no doubt that it’s high time to get back to mobile business with fresh ideas. These guys have been working hard and came up with something really impressive – Windows Phone 7, a turning point in Windows Mobile history. Photocopiers? Not at this time! When developing its new product Microsoft focused on multitasking which is either blocked or only partially implemented on some devices due to battery life issues and performance lags. How is it going to work under the new OS? More questions than answers, actually. But one thing is clear – Microsoft is back in the game. Anyway, competition always does good and new ideas are always welcome.
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