Is the future of mobile industry vague? Not at all! It’s likely to be the best future the whole mobile industry could ever count on – all due to an App phone. Being a new concept in 2007, it is now a great handheld device everybody is used to. Users expand their phone productivity and functionality by installing apps they need and customizing the device to their taste. Got phone, got apps – you’re good to go. Apple saved the industry from downfall by giving a hope for both customers and developers, who now fully focus their attention on iPhone development. The whole market at its current state, actually, was created and brought up by Apple. The new player turned into winner by broadening the choice for customers and giving opportunities for developers.
No matter where you go, you now have great openings in front of you. Some developers are seduced by Android because it’s open and they can literally do whatever they want. Besides, it’s free and highly customizable resulting from the first killer factor. And, of course, there’s an app store called Android Market. Operators love it as they can enhance its particular features they find important, e.g. messaging, internet services, UI improvements, etc. But what can happen if everybody wants to add something original and make the OS look different from the original Android based OS. It’s going to get fragmented and an app working perfectly on your device will not work the same way on your friend’s handset or won’t run at all. The apps would need to be tweaked according to device specs. Big challenges are inevitable. Let’s hope there’ll be a solution not involving patent infringements.
Android is going to be very popular as this platform is spinning up. Apple will be holding industry leadership for quite a long time but the market share is going to change. Everybody is waiting for iPhone OS 4.0 and discussing the new device – iPad, another prospective platform for developers. With full multitasking support and packed up in new hardware with tuned software on top, the next Apple mobile device will probably be a hit again. We’ll see it in the near future.