Posted by admin at 12:25 pm
Long time ago webmasters understood one important thing that enabled them to get enormous number of visitors to their web-sites. It’s not a secret that people make mistakes while searching for some services or widgets in the Net. The spelling mistakes can benefit those web-sites that are to be promoted very fast and beat the competitors.
If a webmaster has a web-site that sells, for instance, modern furniture and mattresses he/she could definitely use the keywords like “funiture” (162 searches a day according to Wordtracker), “matras” (34 searches a day), “matress” (346 searches a day) and so on. Just make the necessary changes in title, meta-tags and in the content body itself and you’ll reach the top! Outstanding results one can make out of people’s illiteracy!
Right now the situation is improving a bit as there are fewer and fewer illiterate searches in the cyberspace. It’s not a piece of cake anymore to reach the top10 even if you use, say, “bithstones” keyword instead of “birthstones”.
One can mention this “misspelling technique” as an old micro-strategy in marketing world, but the idea has transformed into a global direction in the Search Engine Optimization world due to its efficiency and marvelous results.
Posted by VPM Peter at 6:36 am
Many of our clients express a desire to “push the envelope” when it comes to Search Engine Optimzation. Optimizing your website for search engines can be a bit like doing your taxes in that there are some black and white rules, but then there is that grey area that is a bit more discretionary. Stay out of the grey area completely, and you don’t get the results you want. But if you wade too far into that grey area you can pay severe penalties. Just ask BMW (article appended below)! If you’re concerned that you’re being too aggressive (or not aggressive enough) with your SEO tactics, contact us for a free consultation. Note that when it comes to SEO, the rules change almost monthly, so what was true 3 months ago may not necessarily be true today!
05 February 2006 - Google has flexed its muscles and dropped BMW Germany from its search engine following the German car manufacturer’s attempts to artificially boost its popularity ranking.
The move is likely to send shockwaves through the Internet industry over fears that one company has such power and effect over a websites access to the public.
The delisting was reported by Matt Cutts, a software engineer at Google, who works to stop websites tricking the system by featuring hidden text or different content from what the website visitor sees.
In his blog, Cutts wrote that the methods used by BMW were a violation of the search engine’s guidelines, and that a second company, camera maker ricoh.de will be removed soon for similar reasons shortly.
“Don’t deceive your users or present different content to search engines than you display to users”, said Cutts on his blog entry.
The delisting will mean that searching for terms like “BMW” or “BMW Germany” on Google will not return a direct link to the car company’s German website, bmw.de, but instead the global site.
Moreover, bmw.com.de’s PageRank, the algorithms that assign every page on the web a sort of popularity ranking, has been reset to zero.
Many big publishers and website owners enlist the help of Search Engine Optimisation (SEO) experts to help improve search appeal in search engines, and while most methods are acceptable, some are deemed to be unethical.
These so-called black hat tactics are commonly used by gambling or pornography sites.
BMW is thought to be one of the highest profile companies to have a website blacklisted by Google. –
Posted by admin at 9:14 am
3 weeks ago the SEO world held it’s breath when the fluctuations in the SERPs began. Everyone expected their sites booming in the searches, getting much more traffic, selling more widgets, recruiting more clients. Disillusionment!
Jagger1 was followed by Jagger2 and then the last stage of Google Update, but the results appeared to be disastrous for almost 90% of webmasters across the whole world. Practically evebody blamed google guys for letting scraper sites come up in TOP10. Yea, you’ll never know what S.Brin and his colleagues are doing with the search algorithm. Just guess, nothing more.
Stop! I forgot - there is a great blog owned by Matt Cutts – one of the leading Google engineer who showed himself to the public. I’ll quote his words: “Starting yesterday, Jagger3 was visible at the 66.102.9.104 data center. There’s still some minor flux on that data center, but it includes Jagger1, Jagger2, and Jagger3.”
Again, nothing about the peculiarities of ANY Jagger. Ok, the difference in SERPs? Well, we see them, but still. Jagger3 is still in process and does not show any sign of winding down.
