When it comes to the selection of outsourcing provider for the creation of innovative web project (anything from social network to widget creations) the company shall make sure that the provider has the actual expertise of developing similar innovative projects. In the majority of cases the customer might end in selecting reliable web development company with a long track of experience creating web projects, employing experienced developers but without the experience of creating the relevant innovative web properties. Chances are high that this project will be a failure because the provider is simply not there yet from a relevant experience prospective. They haven’t work with this types of web properties and do not invest much in R&D and stepping into powering startups (usually those are the first adopters of innovative technologies).
We’ve seen customers that engaged established software houses into the creation of a media streaming web sites ending in a failure to deliver the project after half a year!!! of work. The vendor experienced in this type of projects can roll out the similar solution developed from scratch during 2 months (assuming that the customer doesn’t want another clone of YouTube but has a more-or-less unique concept).
Now not only starts ups but big media companies need to innovate. Consider this example: an average American citizen spends 28 hours a week watching TV (sounds unbelievable, right) however for the young people that’s much less because they take this time and move it to their computer. So media companies, like MTW, suddenly say: Ooops, how do I get into computer? How do I reach this audience? What technologies do I use to engage the audience? In the majority of cases the answer can not be found internally. In the old days such companies were innovating internally but now when the web is evolving so fast the internal senior executives might not even how to use an RSS reader. Same issue with the internal IT folks - it’s most likely that they do their job instead of doing the research on new technologies and happenings on the web. So where is this innovation going to come from?
We see that more and more companies are relying on the outsourcing providers to come up with this innovation or support it. It’s important to understand for the customer and the vendor that to success in outsourcing innovating not only the technology aspects should be in place but the provider should understand the business of the customer and take themselves more of a consultant just as a provider of development services. This is the aim of the MoveYourWeb development departments and that’s where we are at partly and where we are going to. Not only we are proud to develop innovative web properties for our customers but support big names dealing with innovation, such as MixerCast - one of the best widget distribution companies out there.
Here at MoveYourWeb we understand this principle and develop a lot of innovating web projects and try to share the critical knowledge as much as possible among the employees engaged into production. Innovative web technologies and latest happenings on the web are under our radar and we are really pacionate about it because clearly this is the model that will be very popular in the future.
Tags: management, web 2.0, web development
Posted in management, outsourcing, web 2.0, web development |
Well post, It is not the strongest among the species that survive nor is it the most intelligent. It’s those that are most adaptive to change.”
This especially resonates among companies that successfully integrate a smart outsourcing strategy to help boost growth and outmaneuver their rivals in this increasingly challenging global market. Afterall, outsourcing enables companies to adapt to change and become the victor within their industry.
Yet, even outsourcers need to be innovative and open-minded to change. With this in mind, the current issue of Outsourcing Essentials celebrates what is new and what is different in the outsourcing world.