Whoever you are and whatever you do; it is not about how good you are and how good your songs, smiles, poems, door handles, decors, paintings, services and buns are.However, speaking about buns, you won’t gain much from the fact that they are known beyond your street and community. There is a chance that your buns will become a local attraction, so that every tourist will by all means drop in to taste them on the way to the art gallery. Still that tourist won’t be able to enjoy your buns for breakfast while at home.
If your activity is not very much dependant on time and location and you are not the sole service provider in the area, you certainly need advertising. If not advertising in its pure sense, then at least some efforts to make your business known beyond the circle of your actual clients, their friends and relatives.
There was a time when ads in the local newspaper would spread the word about you to everyone. Then came a time when you needed to bother about radio-coverage, publish a couple of leaflets, and, who knows, may be your city was big enough to have a TV channel.
Today, however, the issue of spreading information is not that simple. The thing is that the pool of information is bottomless. If you want to get your message through to me, for instance, it’s no use trying to do it with conventional advertising techniques. It was 1.5 years ago that I last saw a newspaper; I only occasionally come across a radio broadcast once in a couple of weeks; as for the television, I don’t watch it at all. And it’s not that I’m a snob who doesn’t care about the world around. The thing is that I don’t have time to follow all the information sources. And even if I did watch TV, how could one guess which of the dozens of channels I would pick that day. When there used to be only 3 TV channels, the term “information space” made some sense. But since their number saw an incredible increase, there have appeared numerous, practically isolated information spaces.
Tags: adwords, facebook, general thoughts, google, MySpace, orkut, search engine optimization, SEM, SEO, SMO, web 2.0
Posted in SEO, general thoughts, web 2.0 | 1 Comment »
