Halloween becomes more and more popular in our country. We are keeping up with the latest trends, too, and always appreciate a good occasion to have fun! Friday evening. Our office turned into a witch’s cavern, with a broom hanging down the ceiling, flocks of bats and hordes of spiders, candles, twilight – appropriate settings! Among the main entertainments – pumpkin carving and voting for the best Jack-O-Lantern, as well as enjoying cocktails with the chilling names like “Virgin’s Blood” and “Sorcerer’s brew”. There were lots of amusing contests and for the most courageous and daring – a visit to a Mysterious and Spooky Chamber of Dead Joe. Dressing up as dreadful creatures… Though, why talking much? You better take a look yourself!

…Halloween mood…

Devilesses in the office!

Getting awards for the apples picked from the bucket full of water

Infernally cruel employees

Inside the Pharaoh’s Tomb

Laidback and relaxed

There even was a gipsy telling our fortunes

Hope you enjoy your holidays not less than we do!

Traditional show reel is a compilation of best effects or parts of accomplished projects demonstrating the genius and hard years of work. We took a little different approach this time. The idea was not just to shine without being present but create a cartoon short movie which can be watched by the audiences of all ages. If you have 2 spare minutes this is worth it.

For those of you wondering about the cost to create something similar: 136 seconds * $100/150 =$13.6/20.4k (typical rate for 2D animation on outsourced animation projects)

The first thing I did as a marketer after playing with the web site – I checked it’s Alexa rankings (it’s now ranked as a 13k web site in terms of visitors) and yes – the traffic was exactly the same I had pictured in mind: the popularity of the web site skyrocketed in the first week when it was introduced (looks like it was in top 1k of the web sites) and then started decreasing gradually… I think the late posts like that and the users that haven’t seen it yet are keeping the web site on 13k position.

The important lesson that can be learned: the web site is amazing and fan, however it brings no real value or importance (why should someone wait for this girl smiling and thinking while when he needs). That’s the reason for super popularity which lasted a week (the number of visitors was really huge, however few of those returned).