Keeping a web site updated is something that a lot of companies fail to do. Each 10th web site on the web seem to have outdated copyright string - without mentioning the actual web site content. The other interesting tendency is that a lot of web development companies are busy and consider updating their web site the last priority which puts their web site into ‘frozen’ status for years (they don’t eat their own cookies, hah?).
Here at MoveYourWeb we consider our web site to be a powerful marketing and sales tool. In fact this is our virtual front-end which customers see instead of our offices (you need to take the plane to visit us, which is not always quick and easy) so we need to make sure that we are displaying the updated and relevant information helping potential and existing customers explore our company and service offerings better.
Here goes the list of front end updates which happened during the first part of 2008:
- We added Case Studies section on the web site featuring the accomplished projects. You can browse and select case studies by service, solution, platform and industry. The old-styled web design portfolio section is not here any more (we evolved from being offshore web design studio 5-6 years ago into a reputable outsourcing company which handles sophisticated web development, animation and online marketing);
- Our home page became more interactive by displaying featured case studies, recent blog posts and even audio presentation of the company (JustMyVoice does perfect audio recordings). Our conversion rate increased by 2.1% after that step alone;
- Services page was sorted to display the most relevant information about over offerings;
- Partners page features our new Early stage startup funding program as well as Build-Operate-Transfer offering;
- 50% of the pages were updated to display latest information (e.g. seo page now proudly displays Google Certified label).
More updates are coming as this is typically an ongoing process. Stay tuned.
Tags: audio recordings, case studies section, portfolio section, web site maintenance, web site updates
Posted in general thoughts, management, outsourcing |
