CASE STUDIES
: SimplySellular.com - SEO Services
SimplySellular.com is using the web site for spreading the word about the opportunity for people to sell used cell phones. As a result of SEO campaign the targeted keywords are ranked high in Search Engines, thus accomplishing the goal of driving targeted traffic to the web site of our customer.
When the optimization work started, the web site www.simplysellular.com had some major issues with Google placement. The web site was indexed well, had PR3 on index page but couldn't appear on TOP rankings even under low-traffic keywords. It was clear that some of Google filters were applied. Unique content and meta information as well as submission of XML sitemap to Google gave SimplySellular a fresh start and dragged the site out of supplemental results.
During the SEO campaign SEO Consultant assigned to the project focused on the following activities:
- More than 20 pages were added to boost the keyword density;
-
Already existing pages were rewritten as well with the help of universal mod_rewrite rules. The most important step in here was to change the system vars base (index.php) to the keyword operator (displayphones.php). Instead , for example, http://www.simplysellular.com/index.php?Hitachi=23 it became http://www.simplysellular.com/displayphones.php?Hitachi=23; Such URLs are more informative for users and contribute to better ranking of a site in search engine result pages.
- The site underwent best practice SEO procedures including keyword density optimization, meta tags rewriting and optimization as well as html code optimization;
- XML sitemap creation and submission to Google;
- Robots. Txt creation and relevant adjustments;
- Checking and fixing broken links;
- Special block of automatic news was added to target chosen key-phrases. This was done in order to increase the amount of related and interesting content on the web-site;
- Link-exchange campaign in different forms was implemented to gain more TrustRank weight;
- Full monthly reports on the SEO work performed on the basis of statistic analysis drawn from Google Analytics.
Results
Special steps performed for the site which released the web sites from Google's Supplemental Results and made the above mentioned web site more respectable for SE's algorithms and gained high rankings in Google, Yahoo and Live.com.
Search Engine Rankings
Below are the rankings for numerous targeted keywords that were promoted by SEO Consultant
| Google search results at Google.com |
| Search Engine Ranking Position |
Keyword Phrase Searched |
Total Number of Matches |
| #6 |
cell phone fund raiser |
307,000 |
| #2 |
fundraiser cell phones |
314,000 |
| #7 |
cell phone fundraiser |
293,000 |
| #8 |
cell donate phone used |
259,000 |
| #7 |
donate cell phones |
557,000 |
| #1 |
sell cell phones |
526,000 |
| #3 |
recycle cell phones |
356,000 |
| #8 |
recycle old cell phones |
370,000 |
| #1 |
sell cell phone |
427,000 |
| #8 |
recycle used cell phones |
378,000 |
| #1 |
sell old cell phones |
1,200,000 |
| #1 |
donate used cell phones |
373,000 |
| #8 |
donate cellular phone |
369,000 |
| #3 |
sell cell phones for cash |
421,000 |
| #3 |
sell used cell phones |
1,080,000 |
| #1 |
donate cellular phones |
387,000 |
| #2 |
donate cell phone |
365,000 |
| #1 |
sell cell phones online |
579,000 |
| #3 |
recycle mobile phones |
408,000 |
| #2 |
internet mobile phone sell |
16,400,000 |
| #1 |
sell phones |
11,600,000 |
| #2 |
sell old cell phone |
489,000 |
| #2 |
cash for old cell phones |
421,000 |
| #3 |
sell my cellphone |
3,780,000 |
| #7 |
sell phone cards |
27,300,000 |
| #3 |
sell your cellphone |
11,100,000 |
| #2 |
recycle cell phone |
354,000 |
| #1 |
cell phones donate |
366,000 |
| #5 |
donating old cell phones |
365,000 |
| #2 |
sell your old cellphone |
10,700,000 |
| #2 |
sell old cellphone |
402,000 |
| #6 |
sprint recycle cell phones |
169,000 |
| #7 |
sell my old cellphone |
5,370,000 |
| #1 |
recycle cell phones donate |
347,000 |
| #3 |
recycle cellphones |
374,000 |
| #2 |
sell cellphones |
466,000 |
| #1 |
sell cellphones online |
453,000 |
| #4 |
sell cellphone for cash |
424,000 |
| #2 |
sell your old cellphones |
22,600,000 |
| Yahoo search results at Yahoo.com |
| Search Engine Ranking Position |
Keyword Phrase Searched |
Total Number of Matches |
| #7 |
cellphone fundraiser |
2,690,000 |
| #8 |
used cell phone fundraisers |
678,000 |
| #4 |
fundraiser cell phones |
2,040,000 |
| #9 |
cell phone fundraising |
6,510,000 |
| #5 |
cell phone fundraisers |
1,250,000 |
| #8 |
used cell phone fundraising |
2,950,000 |
| #3 |
used cell phone fundraiser |
2,250,000 |
| #8 |
recycle cellphone |
6,200,000 |
| #6 |
cell phone fundraiser |
3,380,000 |
| #4 |
donate old cell phones |
4,850,000 |
| #3 |
donate cellphone |
11,100,000 |
| #1 |
sell your cellphone fast payment |
3,450,000 |
| #8 |
cell donate phone used |
18,000,000 |
| #7 |
donate cell phones |
9,530,000 |
| #6 |
sell cell phones |
258,000,000 |
| #5 |
recycle old cell phones |
5,080,000 |
| #3 |
sell cell phone |
320,000,000 |
| #9 |
recycle used cell phones |
6,780,000 |
| #2 |
sell old cell phones |
48,600,000 |
| #6 |
donate used cell phones |
5,550,000 |
| #6 |
donate cellular phone |
19,900,000 |
| #8 |
sell cell phones for cash |
26,000,000 |
| #5 |
donate cellular phones |
9,150,000 |
| #5 |
donate cell phone |
17,800,000 |
| #2 |
sell cell phones online |
75,600,000 |
| #1 |
internet mobile phone sell |
94,500,000 |
| #2 |
sell old cell phone |
69,400,000 |
| #3 |
cash for old cell phones |
32,100,000 |
| #2 |
sell my cellphone |
52,200,000 |
| #6 |
sell phone cards |
151,000,000 |
| #4 |
sell your cellphone |
66,300,000 |
| #7 |
cell phones donate |
16,900,000 |
| #2 |
donating old cell phones |
4,940,000 |
| #2 |
sell your old cellphone |
22,900,000 |
| #1 |
sell old cellphone |
24,500,000 |
| #2 |
sprint recycle cell phones |
1,040,000 |
| #1 |
sell my old cellphone |
20,100,000 |
| #5 |
buy and sell used cellphones |
78,300,000 |
| #10 |
cellphone recycle |
6,200,000 |
| #5 |
donate cellphones |
8,160,000 |
| #6 |
sell cellphones |
227,000,000 |
| #2 |
donate your cellphone |
10,100,000 |
| #2 |
sell cellphones online |
51,700,000 |
| #8 |
sell cellphone for cash |
11,900,000 |
| #2 |
sell your old cellphones |
39,400,000 |
| #3 |
sell back used cellphones |
27,700,000 |
Rankings checked - 11.22.2008 Categories: SEO, E-commerce
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