CASE STUDIES
: SEO Copywriting
Our client, online design and marketing company based in Florida provides a wide range of web solutions from consulting services and reputation management to web design and search engine optimization. Due to the nature of the production work the Client company has a lot of copywriting tasks to be accomplished on an ongoing basis.
Challenge
Our client is focused on helping other companies increase their competitive strength on the web and effectively promote their businesses online. The task of our copywriting team was to create relevant content for the identified keywords related to search engine optimization industry and real-estate brokerage.
The major challenge of copywriting for SEO is made up by the rigorous competition in that area of the market. Therefore our major responsibility was to provide our client not just with copies, but with unique and appealing information.
Solution
We developed content for the client’s targeted keywords with thorough attention to their density and proper placement in the text. Following the search engine guidelines, we ensured that each keyword is proportionately supported by actual information and sounds natural in its context. In order to gain more targeted traffic we tried to stay specifically focused on various groups of potential clients. Thus we created copies that are relevant to the needs and interests of small businesses, local companies, real-estate agencies etc.
Results
We’ve provided our customer with the content they needed and continue doing so on the ongoing basis. All the copies contain unique up-to-date information with properly used keywords. Apart from being search engine friendly, the content is also interest provoking.
Customer’s Benefits
- Cost advantage. Client uses the copywriters located in the offshore location but available during US working hours allowing real-time communication like if the copywriter was located next door;
- Efficient copywriting efforts backed by professional expertise in SEO and SEM. We provide the expertise accumulated by various production departments (in this case copywriting plus SEO) instead of a just standalone limited service;
- Prompt accomplishment with no delays or deadline violations;
- “White Hat” techniques only, strict abidance by the guidelines of best practices.
Categories: BPO, Offshore Development Center, Marketing/PR, Real-Estate, Small Business, SEO
