CASE STUDIES : Flat-Hunter Inc - SEO Services

www.flat-hunter.com

info@flat-hunter.com
phone : +33 (0)142-266-435

Flat Hunter is using its website (which was also designed and created by our web department) as a web marketing tool to attract people who are looking for Paris apartments, French country houses, commercial or investment properties. For the broadest possible orders, the keyword phrases needed to work with local and regional geographical locator terms - and also with broad searches without location terms so that this real estate agency would attract both national and international buyers and renters.

To achieve these goals, potential Flat Hunter guests needed to find the site for a range of keyword phrases which included Paris real estate, Property in Paris, apartments for sale in Paris, etc.

Real estate market is one of the most competitive fields in cyber space with perpetual race for top positions. However, consistent SEO efforts with well-planned professional approach yield positive results. The combination of on site and off sight optimization amplified the results of flat-hunter.com search engine optimization. Before getting ourselves to the site itself we had scrutinized real estate market in Paris and performed detailed competitor analysis. Our findings formed the basis for future campaign strategy and helped us refine keywords that were further implemented during on site optimization. On site optimization included but was not limited to content optimization: clear, keyword rich content became both search engine and user friendly; furthermore, improved internal linking made navigation to main landing pages virtually effortless.

During our SEO Campaign we have developed a unique strategy of this web site optimization containing the following elements:

• Pre-optimization analysis of the site;

• Keyword analysis and selection;

• Link structure analysis and improvement;

• Content suggestions;

• Optimization of on-page and meta elements;

• Code optimization;

• Link building campaign;

• Manual submission to the thematic directories and catalogues;

• Full monthly reports on the SEO work performed on the basis of statistic analysis drawn from Google Analytics.