CASE STUDIES : CellularCountry - SEO Services

CellularCountry - online e-commerce project - retailer of used cell phones and accessories engaged our SEO department in the online marketing of their business. During the first year of aggressive SEO we managed to get a huge list of targeted keywords to the TOP10 results of Google and other search engines thus driving huge free organic traffic to the pages of CellularCountry.

The client clearly set the expectations for SEO campaign - to have as many TOP10 rankings in Google for targeted key-phrases as possible.

Besides the most important keywords that were chosen right after the beginning of SEO campaign our team started to analyze the related collocations, derivatives and synonyms, like, for instance, mobile/cell/cellular phone(s), donate/sell, refurbish/recycle, etc. and came out with the new keywords suggestions in addition to the already chosen ones.

During the SEO campaign SEO Consultant assigned to the project focused on the following activities:

• More than 20 pages were added to boost the keyword density and the already existing pages were rewritten as well with the help of universal mod_rewrite rules;

• Special block of automatic news was added to target chosen key-phrases. This was done in order to increase the amount of related and interesting content on the web-site;

• Removing variable osCsid from URLs of cellularcountry.com to stop generating duplicating pages by SEs;

• Link-exchange campaign in different forms was implemented to gain more TrustRank weight.

Results

There were special steps for these sites which released the web sites from Google's Supplemental Results and made the above mentioned web sites more respectable for SE's algorithms.

Search Engine Rankings

Below there are some search engines ranking results SEO Consultant achieved during the SEO campaign in the major search engines - Google, Yahoo! and Live.com (former MSN).

Google search results at Google.com
Search Engine Ranking Position	Keyword Phrase Searched	Total Number of Matches
#1	cheap preowned cingular cell phones	19,300
#1	preowned cingular cell phone	19,300
#1	preowned sprint cell phones	36,900
#1	cheap used sprint pcs cell phones	322,000
#1	cingular preowned phones	34,200
#7	buy old cell phone	1,320,000
#2	cheap unlocked cellphones	405,000
#2	used cingular cell phone for cheap	351,000
#1	preowned cell phones	186,000
#2	buy used sprint cell phones	328,000
#5	buy old cell phones	5,740,000
#1	cell cheap phone sprint used	177,000
#2	buy used cell phone for cingular	351,000
#2	cheap cellphone	423,000
#2	buy used cingular wireless cell phone	334,000
#1	cheap used verizon cell phones	324,000
#1	cheap used cell phones alltel	325,000
#1	used cheap sprint camera cell phones	214,000
#3	cheap sprint cellphones	367,000
#1	cheap used sprint cell phone	342,000
#1	cheap used cell phones	7,340,000
#3	buy cell phone sprint used	326,000
#2	used cellphone	510,000
#2	buy used sprint cell phone	343,000
#1	cell phone refurbished sprint	60,800
#4	refurbished verizon phones	80,200
#3	preowned used cell phone	90,600
#2	buy used cell phone	2,630,000
#3	refurbished cell phones sprint	62,800
#2	refurbished nextel phones	62,300
#5	cellular phones refurbished	283,000
#3	refurbished motorola cellular phones	119,000
#7	refurbished sprint phones	59,000
#4	refurbished sprint cell phones	77,200
#2	buy used cell phones	7,540,000
#2	cheap sprint cell phones	351,000
#3	refurbished verizon cell phones	89,900
#6	buy sprint cell phones	323,000
#2	cheap cell phones with no contracts	392,000
#4	used and refurbished cell phones	228,000
#3	cell cingular phone used	334,000
#1	refurbished cell phone	255,000
#1	cell motorola phone used	341,000
#2	used cellphones	617,000
#1	cheap cell phone	399,000
#3	used alltel phones	213,000
#3	cheap verizon cell phones	339,000
#2	used cingular phones	274,000
#3	used cell phones sprint	259,000
#1	used cell phones for sale	360,000
#4	used and refurbished cell phones	228,000
#3	used nokia cell phones	362,000
#1	used cell phone	2,480,000
#2	used nextel cell phones	353,000
#7	buy cell phones	5,590,000
#4	used sprint phones	297,000
#3	cheap cellphones	385,000
#3	sprint used cell phones	333,000
#2	used cingular cell phones	234,000
#3	used verizon cell phones	243,000
#2	used nextel phones	257,000
#1	cheap cell phones	12,900,000
#3	used sprint cell phones	335,000
#2	unlocked phones	337,000
#4	refurbished cell phones	267,000
#1	cheap unlocked cell phones	351,000
#3	buy used cellphones	2,810,000
#1	buy used motorola cell phones	347,000
#1	used cell phones	6,970,000
#2	unlocked cell phones	331,000
#1	used cellphones for sale	356,000
#2	buy used cell phone sprint	339,000
#1	cheap used sprint cell phones	328,000
#1	preowned alltel cell phones	16,000
#8	preowned alltel cell phone	14,600
#4	used cingular cellphones	352,000
#1	used cheap cell phones	7,300,000
#3	used nextel cellphones	356,000
#6	cellphones for cheap	394,000
#2	buy used alltel cell phone	322,000
#3	cheap verizon cellphones	323,000
#1	preowned cell phones for sale	88,200
#1	preowned sprint cell phones for sell	36,700
#3	preowned used cell phones	99,700
#1	preowned verizon wireless phones	16,300
#1	sprint wireless preowned phones	35,500
#3	sprint used cellphones	339,000

Yahoo search results at Yahoo.com
Search Engine Ranking Position	Keyword Phrase Searched	Total Number of Matches
#2	cheap preowned cingular cell phones	75,200
#2	preowned cingular cell phone	81,800
#6	preowned sprint cell phones	609,000
#1	cheap used sprint pcs cell phones	1,320,000
#8	cingular preowned phones	1,500,000
#4	buy old cell phone	104,000,000
#1	cheap unlocked cellphones	3,210,000
#3	used cingular cell phone for cheap	2,110,000
#3	preowned cell phones	2,750,000
#8	buy used sprint cell phones	11,200,000
#2	sanyo preowned cell phone	20,800
#7	buy old cell phones	75,200,000
#4	cell cheap phone sprint used	3,420,000
#6	buy used cell phone for cingular	6,560,000
#8	buy used cingular wireless cell phone	5,050,000
#8	cheap used verizon cell phones	4,310,000
#3	cheap used cell phones alltel	1,120,000
#2	used cheap sprint camera cell phones	1,460,000
#7	cheap sprint cellphones	5,380,000
#6	cheap used sprint cell phone	3,120,000
#5	cheap used cell phones	33,800,000
#6	buy cell phone sprint used	10,800,000
#7	used cellphone	123,000,000
#7	buy used sprint cell phone	10,800,000
#2	preowned used cell phone	402,000
#8	buy used cell phone	199,000,000
#10	refurbished cell phones sprint	1,010,000
#4	refurbished nextel phones	800,000
#9	cellular phones refurbished	15,800,000
#4	cheap sprint cell phones	6,320,000
#4	cell motorola phone used	28,200,000
#3	old cell phone	198,000,000
#9	cheap cell phone	191,000,000
#4	used alltel phones	10,500,000
#4	old cell phones	124,000,000
#8	used cell phones sprint	15,000,000
#6	used cell phones for sale	77,500,000
#7	used nokia cell phones	25,600,000
#6	cheap cellphones	133,000,000
#10	cheap cell phones	158,000,000
#7	used sprint cell phones	14,900,000
#10	refurbished cell phones	15,600,000
#1	cheap unlocked cell phones	3,900,000
#6	buy used motorola cell phones	17,900,000
#3	used cellphones for sale	44,900,000
#7	buy used cell phone sprint	10,700,000
#6	cheap used sprint cell phones	3,420,000
#6	preowned alltel cell phones	29,600
#4	preowned alltel cell phone	61,800
#2	used cheap cell phones	34,100,000
#8	buy used alltel cell phone	4,040,000
#4	cdma cheap used verizon cell phones	550,000
#2	preowned cell phones for sale	2,700,000
#1	preowned sprint cell phones for sell	1,190,000
#6	sprint wireless preowned phones	1,780,000
#5	sprint used cellphones	10,200,000

MSN search results at MSN.com
Search Engine Ranking Position	Keyword Phrase Searched	Total Number of Matches
#2	cheap preowned cingular cell phones	113,000
#3	preowned cingular cell phone	135,000
#2	preowned sprint cell phones	204,000
#3	cheap used sprint pcs cell phones	857,000
#3	cingular preowned phones	171,000
#7	buy old cell phone	15,800,000
#2	cheap unlocked cellphones	478,000
#4	used cingular cell phone for cheap	1,540,000
#2	preowned cell phones	9,320,000
#2	buy used sprint cell phones	2,260,000
#2	cell cheap phone sprint used	1,880,000
#7	buy used cell phone for cingular	2,250,000
#2	cheap used verizon cell phones	1,860,000
#3	cheap used cell phones alltel	973,000
#2	used cheap sprint camera cell phones	1,020,000
#7	cheap sprint cellphones	1,650,000
#2	cheap used sprint cell phone	1,880,000
#2	cheap used cell phones	22,000,000
#2	buy cell phone sprint used	2,170,000
#11	used cellphone	112,000,000
#4	buy used sprint cell phone	2,340,000
#4	cell phone refurbished sprint	3,180,000
#8	refurbished verizon phones	6,110,000
#3	preowned used cell phone	6,380,000
#3	refurbished cell phones sprint	3,780,000
#7	refurbished nextel phones	5,990,000
#3	refurbished motorola cellular phones	28,800,000
#9	refurbished sprint phones	5,710,000
#3	refurbished sprint cell phones	3,440,000
#10	refurbished verizon cell phones	3,070,000
#9	buy sprint cell phones	3,790,000
#5	cheap cell phones with no contracts	5,980,000
#8	cell cingular phone used	2,870,000
#9	refurbished cell phone	56,000,000
#2	cell motorola phone used	24,900,000
#7	used cellphones	95,200,000
#3	buy cell phone	42,700,000
#7	used alltel phones	1,810,000
#7	used cingular phones	4,570,000
#3	used cell phones sprint	3,560,000
#5	used cell phones for sale	16,200,000
#5	used nokia cell phones	20,300,000
#9	used cell phone	45,900,000
#9	buy cell phones	83,400,000
#7	used sprint phones	6,010,000
#6	cheap cellphones	27,700,000
#3	sprint used cell phones	3,410,000
#7	used cingular cell phones	2,890,000
#8	used nextel phones	6,020,000
#10	cheap cell phones	36,100,000
#3	used sprint cell phones	3,410,000
#8	cheap unlocked cell phones	575,000
#10	buy used cellphones	48,200,000
#7	buy used motorola cell phones	14,900,000
#4	used cellphones for sale	13,000,000
#2	buy used cell phone sprint	2,190,000
#2	cheap used sprint cell phones	246,000
#3	preowned alltel cell phones	72,900
#7	preowned alltel cell phone	64,800
#5	used cingular cellphones	1,540,000
#3	used cheap cell phones	20,400,000
#5	used nextel cellphones	2,540,000
#10	cellphones for cheap	27,700,000
#7	buy used alltel cell phone	1,000,000
#5	cheap verizon cellphones	1,600,000
#8	cdma cheap used verizon cell phones	262,000
#2	preowned cell phones for sale	6,690,000
#2	preowned sprint cell phones for sell	135,000
#2	preowned used cell phones	7,080,000
#5	preowned verizon wireless phones	291,000
#3	sprint wireless preowned phones	182,000
#4	sprint used cellphones	3,060,000