CASE STUDIES
: Shoefest.com - SEO Services
When we started working with the www.shoefest.com website it was nearly a startup with about a hundred daily visitors. The main idea behind the SEO campaign was to bring this online store into the row of the top online shoe stores and to make the customers notice not only the models of the shoes or the prices, but also make shoefest.com a name and a brand of it’s own value.
On site optimization techniques such as meta tag optimization, keyword density and code optimization boosted up Shoe Fest’s search relevancy for chosen keywords making a store attractive not only for customers but for search engines as well. A website’s presence on the web highly depends on the number of incoming links from relevant websites, catalogues, and social networks. The more exposure a site gets the more visitors and potential clients will visit it. Incoming links are also important since search engines judge about sites’ popularity and relevance for search using link count.
During the SEO campaign SEO Consultant focused on the following steps:
- Niche analysis and suggestion of the potentially marvelous keywords;
- Integration of the newly chosen keywords and key-phrases into the site-structure;
- On-site optimization that included revising of the meta-information and introducing selected keywords into the site meta;
- XML sitemap creation and submission to Google;
- Robots. Txt creation and relevant adjustments;
- Checking and fixing broken links;
- Submission to the minor Search Engines;
- Submission to the related catalogues;
- Link-exchange with relevant web-sites using two-way and three-way link-exchange schemes;
- Creation of new incoming links using social bookmarking websites and many other methods;
- Full monthly reports on the SEO work performed on the basis of statistic analysis drawn from Google Analytics.
Results
By the time this case study is written, the Shoefest.com website receives at least 10 times more visitors from search engines than it was when we started. And apart from the traffic related to the cheap prices and the comfort, which was present at the start of the campaign and multiplied since then, the site is now getting significant amounts of traffic for general keywords related to women’s shoes. At the moment Shoe Fest is a well recognized brand and “shoe fest” has become an independent search query with high search value.
Search Engine Rankings
Below there are some search engines ranking results we were able to achieve during the SEO campaign for Shoefest.com in the major search engine - Google, Yahoo! and Live.com
| Google search results at Google.com |
| Search Engine Ranking Position |
Keyword Phrase Searched |
Total Number of Matches |
| #2 |
cheap designer shoes |
413,000 |
| #8 |
platform shoes high heel |
279,000 |
| #4 |
designer shoes online |
475,000 |
| #1 |
cheap platform shoes |
405,000 |
| #8 |
high heel boot |
382,000 |
| #3 |
heel shoes stiletto |
235,000 |
| #2 |
comfortable heel |
364,000 |
| #1 |
sexy shoes woman |
434,000 |
| #1 |
sexy woman shoes |
423,000 |
| #2 |
italian high heel |
389,000 |
| #2 |
cheap sexy shoes |
496,000 |
| #3 |
cheap shoes womens |
3,650,000 |
| #1 |
cheap shoes online |
475,000 |
| #4 |
high stilettos |
331,000 |
| #1 |
cheap high heel shoes |
416,000 |
| #5 |
stilettos heel |
261,000 |
| #1 |
cheap high heel |
1,660,000 |
| #2 |
comfortable heel high |
281,000 |
| #1 |
cheap heel high |
434,000 |
| #2 |
comfortable high heel |
336,000 |
| #1 |
comfortable womens heel |
266,000 |
| #2 |
cheap shoes |
429,000 |
| #1 |
cheap heel |
294,000 |
| #1 |
platform sexy shoes |
235,000 |
| #5 |
comfortable womens shoes |
370,000 |
| #1 |
sexy high heel shoes |
273,000 |
| #1 |
woman high heel shoes |
367,000 |
| #8 |
online shoes store |
536,000 |
| #2 |
womens high heel |
377,000 |
| Yahoo search results at Yahoo.com |
| Search Engine Ranking Position |
Keyword Phrase Searched |
Total Number of Matches |
| #3 |
comfortable heel |
29,800,000 |
| #4 |
italian high heel |
4,620,000 |
| #1 |
cheap shoes online |
192,000,000 |
| #10 |
cheap high heel shoes |
7,480,000 |
| #4 |
cheap high heel |
14,700,000 |
| #6 |
comfortable heel high |
16,400,000 |
| #10 |
cheap heel high |
14,900,000 |
| #10 |
comfortable high heel |
16,400,000 |
| #5 |
comfortable womens heel |
17,700,000 |
| #8 |
cheap shoes |
225,000,000 |
| #5 |
cheap heel |
20,300,000 |
| MSN search results at MSN.com |
| Search Engine Ranking Position |
Keyword Phrase Searched |
Total Number of Matches |
| #6 |
cheap designer shoes |
10,100,000 |
| #6 |
comfortable heel |
9,390,000 |
| #4 |
italian high heel |
5,280,000 |
| #3 |
cheap sexy shoes |
11,600,000 |
| #2 |
cheap shoes womens |
15,600,000 |
| #5 |
cheap shoes online |
17,400,000 |
| #2 |
cheap high heel shoes |
3,000,000 |
| #3 |
cheap high heel |
7,470,000 |
| #2 |
comfortable heel high |
7,000,000 |
| #4 |
cheap heel high |
7,170,000 |
| #4 |
comfortable high heel |
7,340,000 |
| #2 |
comfortable womens heel |
3,570,000 |
| #5 |
cheap shoes |
29,800,000 |
| #6 |
comfortable womens shoes |
7,890,000 |
Rankings checked - 09.07.2008 Categories: SEO, E-commerce
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