CASE STUDIES : VCSonline - SEO Services

www.vcsonline.com
301 Sovereign Court STE 104
St. Louis, MO 63011
Phone: 636-391-7087
Fax: 815-371-3413
Email: information@vcsonline.com

SEO Challenge

VCSonline - creators of the a series of brilliant simple- sensible- supportable project management tools engaged our company to redesign the web site and promote the web site in the Search Engines. The SEO campaign was especially planned and targeted on hitting TOP10 of Google since the majority of potential customers are technical folks, IT managers and CIOs normally using Google as the favorite Search Engine.

Astounding competition of 300 million matches in Google search result pages for targeted keywords could have discouraged the most experienced SEO specialists, but being armored with know-how approach to such tasks we took the challenge. High leverage was put on off site optimization which involved getting quality related links from authoritative web resources. Strict quantitative and quality monitoring over each and every SEO activity paved the way to Google top 10. On site optimization was not overlooked, yet it is user experience and usability that are among our primary concerns. Further more, statistic analysis of keyword density and meta information relevance added to visibility of VCSonline on the web. The influence of SEO activities on traffic was tightly controlled using Google Analytics allowing SEO Consult to make well informed decisions.

 

During the SEO campaign SEO Consultant focused on the following steps:

 

• Niche analysis and suggestion of the potentially marvelous keywords;

• Integration of the newly chosen keywords and key-phrases into the site-structure;

• On-site optimization that included revising of the meta-information, merging the already promoted keywords with a pack of new ones, code optimization, internal linking improvement;

• XML sitemap creation and submission to Google;

• Robots. Txt creation and relevant adjustments;

• Checking and fixing broken links;

• Resubmission to the minor Search Engines;

• Submission to the strictly related catalogues;

• Content suggestion and editing;

• Link-exchange with relevant web-sites using two-way and three-way link-exchange schemes;

• Full monthly reports on the SEO work performed on the basis of statistic analysis drawn from Google Analytics.

Results

The most competitive keywords in the 'project managment software' industry stay on TOP10 rankings in Search Engines and drive a constant targeted traffic to the web site. SEO Consultant assigned to the project is adding particular keywords to the promotion list so that will result in additional traffic to the web site in the future. As an ongoing activity SEO Consultant is maintaining the links, collecting the new ones and editing the content to comply with the SEs' requirements and giving new information to the web-site's visitors.

Search Engine Rankings

Below there are some search engines ranking results we were able to achieve during the SEO-campaign for VCSonline.com in the major search engine - Google, Yahoo! and Live.com

Google search results at Google.com
Search Engine Ranking Position	Keyword Phrase Searched	Total Number of Matches
#1	web based project management	20,600,000
#3	resource management software	119,000,000
#1	IT project management software	21,600,000
#2	Microsoft project comparison	405,000
#1	IT project management software	21,600,000
#2	online project management	26,500,000
#6	PM software	24,900,000
#6	project management software	24,800,000
#6	project management tools	28,800,000
#6	project management tool	27,900,000

Yahoo search results at Yahoo.com
Search Engine Ranking Position	Keyword Phrase Searched	Total Number of Matches
#3	web based project management	392,000,000
#2	resource management software	411,000,000
#7	Microsoft project comparison	38,300,000
#2	PM software	561,000,000