CASE STUDIES : CellularCountry - SEO Services

CellularCountry - online e-commerce project - retailer of used cell phones and accessories engaged our SEO department in the online marketing of their business. During the first year of aggressive SEO we managed to get a huge list of targeted keywords to the TOP10 results of Google and other search engines thus driving huge free organic traffic to the pages of CellularCountry.

The client clearly set the expectations for SEO campaign - to have as many TOP10 rankings in Google for targeted key-phrases as possible.

Besides the most important keywords that were chosen right after the beginning of SEO campaign our team started to analyze the related collocations, derivatives and synonyms, like, for instance, mobile/cell/cellular phone(s), donate/sell, refurbish/recycle, etc. and came out with the new keywords suggestions in addition to the already chosen ones.

During the SEO campaign SEO Consultant assigned to the project focused on the following activities:

• More than 20 pages were added to boost the keyword density and the already existing pages were rewritten as well with the help of universal mod_rewrite rules;

• Special block of automatic news was added to target chosen key-phrases. This was done in order to increase the amount of related and interesting content on the web-site;

• Removing variable osCsid from URLs of cellularcountry.com to stop generating duplicating pages by SEs;

• Link-exchange campaign in different forms was implemented to gain more TrustRank weight.

Results

There were special steps for these sites which released the web sites from Google's Supplemental Results and made the above mentioned web sites more respectable for SE's algorithms.

Search Engine Rankings

Below there are some search engines ranking results SEO Consultant achieved during the SEO campaign in the major search engines - Google, Yahoo! and Live.com (former MSN).

Google search results at Google.com
Search Engine Rankings	Keyword Phrase Searched	Total Number of Matches
#1	cheap preowned cingular cell phones	2,960
#1	preowned cingular cell phone	2,980
#1	preowned sprint cell phones	17,800
#2	cheap used sprint pcs cell phones	115,000
#1	cingular preowned phones	2,970
#6	buy old cell phone	38,000,000
#1	cheap unlocked cellphones	70,400
#1	used cingular cell phone for cheap	119,000
#1	preowned cell phones	14,600
#1	buy used sprint cell phones	113,000
#8	buy old cell phones	38,900,000
#3	cell cheap phone sprint used	113,000
#1	buy used cell phone for cingular	91,400
#2	cheap cellphone	110,000
#2	buy used cingular wireless cell phone	91,200
#1	cheap used verizon cell phones	111,000
#2	cheap used cell phones alltel	118,000
#1	used cheap sprint camera cell phones	116,000
#3	cheap sprint cellphones	59,400
#2	cheap used sprint cell phone	111,000
#1	cheap used cell phones	3,180,000
#1	buy cell phone sprint used	109,000
#1	used cellphone	120,000
#1	buy used sprint cell phone	112,000
#1	cell phone refurbished sprint	47,600
#2	refurbished verizon phones	41,100
#2	preowned used cell phone	96,200
#2	buy used cell phone	21,900,000
#2	refurbished cell phones sprint	27,500
#1	refurbished nextel phones	11,100
#5	cellular phones refurbished	117,000
#3	refurbished motorola cellular phones	80,500
#4	refurbished sprint phones	33,900
#2	refurbished sprint cell phones	31,900
#3	buy used cell phones	18,100,000
#3	cheap sprint cell phones	4,200,000
#2	refurbished verizon cell phones	36,900
#3	buy sprint cell phones	162,000
#2	cheap cell phones with no contracts	3,250,000
#2	used and refurbished cell phones	19,500,000
#2	cell cingular phone used	94,100
#5	refurbished cell phone	116,000
#1	cell motorola phone used	115,000
#1	used cellphones	5,090,000
#1	cheap cell phone	3,420,000
#7	used alltel phones	84,000
#3	cheap verizon cell phones	3,410,000
#2	used cingular phones	88,400
#1	used cell phones sprint	2,740,000
#2	used cell phones for sale	13,500,000
#2	used and refurbished cell phones	19,500,000
#2	used nokia cell phones	112,000
#2	used cell phone	21,900,000
#4	used nextel cell phones	82,700
#4	buy cell phones	36,200,000
#2	used sprint phones	111,000
#3	cheap cellphones	2,540,000
#5	sprint used cell phones	2,730,000
#2	used cingular cell phones	88,100
#3	used verizon cell phones	110,000
#4	used nextel phones	105,000
#2	cheap cell phones	3,000,000
#1	used sprint cell phones	112,000
#7	refurbished cell phones	116,000
#1	cheap unlocked cell phones	104,000
#2	buy used cellphones	4,970,000
#1	buy used motorola cell phones	114,000
#6	used cell phones	18,500,000
#1	used cellphones for sale	116,000
#1	buy used cell phone sprint	111,000
#1	cheap used sprint cell phones	113,000
#3	preowned alltel cell phones	4,090
#3	preowned alltel cell phone	10,300
#1	buy a used sanyo cell phone	99,900
#2	used cingular cellphones	54,600
#2	used cheap cell phones	17,800,000
#4	used nextel cellphones	98,700
#2	cellphones for cheap	2,570,000
#4	buy used alltel cell phone	122,000
#4	cheap verizon cellphones	83,400
#6	cdma cheap used verizon cell phones	84,600
#1	preowned cell phones for sale	39,800
#1	preowned sprint cell phones for sell	3,820
#1	preowned used cell phones	85,800
#1	preowned verizon wireless phones	23,400
#1	sprint wireless preowned phones	11,900
#3	sprint used cellphones	116,000

Yahoo search results at Yahoo.com
Search Engine Rankings	Keyword Phrase Searched	Total Number of Matches
#3	cheap preowned cingular cell phones	121,000
#1	preowned cingular cell phone	62,600
#2	cheap used sprint pcs cell phones	1,390,003
#6	cingular preowned phones	225,000
#1	used cingular cell phone for cheap	1,160,007
#9	preowned cell phones	1,850,013
#6	buy used sprint cell phones	10,300,203
#3	sanyo preowned cell phone	38,201
#6	buy old cell phones	115,001,453
#3	cell cheap phone sprint used	3,960,051
#5	buy used cell phone for cingular	2,690,017
#4	buy used cingular wireless cell phone	2,020,009
#5	cheap used cell phones alltel	1,020,014
#4	used cheap sprint camera cell phones	1,850,028
#3	cheap used sprint cell phone	3,400,048
#10	cheap used cell phones	32,800,424
#3	buy cell phone sprint used	9,930,191
#8	buy used sprint cell phone	9,890,188
#2	preowned used cell phone	514,005
#1	refurbished nextel phones	572,002
#10	refurbished sprint cell phones	1,440,008
#7	buy used cell phones	141,002,392
#9	cheap sprint cell phones	6,440,101
#8	cell cingular phone used	5,350,022
#1	cell motorola phone used	26,500,773
#9	used cellphones	310,003,981
#8	old cell phones	178,002,210
#7	buy used motorola cell phones	14,900,332
#6	used cell phones	237,003,671
#6	used cellphones for sale	33,701,389
#1	buy used cell phone sprint	9,810,190
#2	cheap used sprint cell phones	3,950,052
#5	preowned alltel cell phones	47,200
#1	preowned alltel cell phone	59,200
#4	used cheap cell phones	32,800,424
#9	buy used alltel cell phone	1,660,025
#3	preowned cell phones for sale	2,990,020
#4	preowned used cell phones	1,420,014