CASE STUDIES : CellularCountry - SEO Services

CellularCountry - online e-commerce project - retailer of used cell phones and accessories engaged our SEO department in the online marketing of their business. During the first year of aggressive SEO we managed to get a huge list of targeted keywords to the TOP10 results of Google and other search engines thus driving huge free organic traffic to the pages of CellularCountry.

The client clearly set the expectations for SEO campaign - to have as many TOP10 rankings in Google for targeted key-phrases as possible.

Besides the most important keywords that were chosen right after the beginning of SEO campaign our team started to analyze the related collocations, derivatives and synonyms, like, for instance, mobile/cell/cellular phone(s), donate/sell, refurbish/recycle, etc. and came out with the new keywords suggestions in addition to the already chosen ones.

During the SEO campaign SEO Consultant assigned to the project focused on the following activities:

• More than 20 pages were added to boost the keyword density and the already existing pages were rewritten as well with the help of universal mod_rewrite rules;

• Special block of automatic news was added to target chosen key-phrases. This was done in order to increase the amount of related and interesting content on the web-site;

• Removing variable osCsid from URLs of cellularcountry.com to stop generating duplicating pages by SEs;

• Link-exchange campaign in different forms was implemented to gain more TrustRank weight.

Results

There were special steps for these sites which released the web sites from Google's Supplemental Results and made the above mentioned web sites more respectable for SE's algorithms.

Search Engine Rankings

Below there are some search engines ranking results SEO Consultant achieved during the SEO campaign in the major search engines - Google, Yahoo! and Live.com (former MSN).

Google search results at Google.com
Search Engine Ranking Position	Keyword Phrase Searched	Total Number of Matches
#2	cheap preowned cingular cell phones	45,600
#1	preowned cingular cell phone	59,300
#2	preowned sprint cell phones	74,700
#2	cheap used sprint pcs cell phones	362,000
#1	cingular preowned phones	59,800
#2	buy old cell phone	1,630,000
#2	cheap unlocked cellphones	386,000
#1	used cingular cell phone for cheap	362,000
#1	preowned cell phones	199,000
#3	buy used sprint cell phones	351,000
#5	buy old cell phones	5,970,000
#1	cell cheap phone sprint used	237,000
#2	buy used cell phone for cingular	365,000
#2	cheap cellphone	449,000
#5	buy used cingular wireless cell phone	362,000
#1	cheap used verizon cell phones	340,000
#1	cheap used cell phones alltel	363,000
#1	used cheap sprint camera cell phones	246,000
#2	cheap sprint cellphones	384,000
#1	cheap used sprint cell phone	348,000
#1	cheap used cell phones	829,000
#3	buy cell phone sprint used	336,000
#2	used cellphone	842,000
#3	buy used sprint cell phone	343,000
#1	cell phone refurbished sprint	104,000
#3	refurbished verizon phones	123,000
#3	preowned used cell phone	133,000
#2	buy used cell phone	3,910,000
#2	refurbished cell phones sprint	111,000
#3	refurbished nextel phones	103,000
#1	cellular phones refurbished	320,000
#3	refurbished motorola cellular phones	175,000
#3	refurbished sprint phones	157,000
#3	refurbished sprint cell phones	117,000
#1	buy used cell phones	8,550,000
#2	cheap sprint cell phones	386,000
#3	refurbished verizon cell phones	124,000
#6	buy sprint cell phones	372,000
#2	cheap cell phones with no contracts	414,000
#2	used and refurbished cell phones	258,000
#2	cell cingular phone used	365,000
#2	refurbished cell phone	271,000
#1	cell motorola phone used	371,000
#2	used cellphones	1,140,000
#1	cheap cell phone	469,000
#7	buy cell phone	2,760,000
#1	used alltel phones	241,000
#2	cheap verizon cell phones	372,000
#3	used cingular phones	305,000
#2	used cell phones sprint	355,000
#1	used cell phones for sale	869,000
#2	used and refurbished cell phones	258,000
#3	used nokia cell phones	395,000
#1	used cell phone	3,230,000
#2	used nextel cell phones	369,000
#6	buy cell phones	7,100,000
#2	used sprint phones	320,000
#3	cheap cellphones	10,500,000
#3	sprint used cell phones	391,000
#2	used cingular cell phones	256,000
#3	used verizon cell phones	334,000
#2	used nextel phones	279,000
#3	cheap cell phones	14,100,000
#3	used sprint cell phones	566,000
#3	refurbished cell phones	420,000
#1	cheap unlocked cell phones	371,000
#2	buy used cellphones	761,000
#1	buy used motorola cell phones	388,000
#2	used cell phones	8,370,000
#1	unlocked cell phones	1,820,000
#1	used cellphones for sale	372,000
#2	buy used cell phone sprint	338,000
#3	cheap used sprint cell phones	358,000
#2	preowned alltel cell phones	33,200
#2	preowned alltel cell phone	33,100
#5	used cingular cellphones	376,000
#1	used cheap cell phones	8,330,000
#3	used nextel cellphones	374,000
#5	cellphones for cheap	376,000
#2	buy used alltel cell phone	352,000
#2	cheap verizon cellphones	383,000
#4	cdma cheap used verizon cell phones	110,000
#1	preowned cell phones for sale	119,000
#2	preowned sprint cell phones for sell	72,300
#1	preowned used cell phones	205,000
#1	preowned verizon wireless phones	49,500
#1	sprint wireless preowned phones	70,300
#3	sprint used cellphones	355,000

Yahoo search results at Yahoo.com
Search Engine Ranking Position	Keyword Phrase Searched	Total Number of Matches
#2	cheap preowned cingular cell phones	68,200
#2	preowned cingular cell phone	74,700
#7	preowned sprint cell phones	613,000
#1	cheap used sprint pcs cell phones	1,330,000
#9	cingular preowned phones	1,490,000
#7	buy old cell phone	106,000,000
#2	cheap unlocked cellphones	3,660,000
#4	used cingular cell phone for cheap	2,270,000
#4	preowned cell phones	2,980,000
#2	sanyo preowned cell phone	16,500
#8	buy old cell phones	76,500,000
#1	cell cheap phone sprint used	3,440,000
#8	buy used cell phone for cingular	7,260,000
#5	buy used cingular wireless cell phone	5,480,000
#10	cheap used verizon cell phones	4,180,000
#6	cheap used cell phones alltel	1,370,000
#2	used cheap sprint camera cell phones	1,480,000
#3	cheap sprint cellphones	5,570,000
#4	cheap used sprint cell phone	3,210,000
#7	cheap used cell phones	37,800,000
#5	buy cell phone sprint used	11,600,000
#3	used cellphone	123,000,000
#10	buy used sprint cell phone	11,600,000
#3	preowned used cell phone	389,000
#4	refurbished nextel phones	737,000
#5	cellular phones refurbished	16,200,000
#4	cheap sprint cell phones	6,980,000
#9	cell cingular phone used	17,200,000
#2	cell motorola phone used	29,000,000
#5	old cell phone	193,000,000
#9	cheap cell phone	216,000,000
#9	buy cell phone	860,000,000
#6	used alltel phones	14,100,000
#6	old cell phones	117,000,000
#6	used cell phones sprint	16,400,000
#9	used cell phones for sale	78,600,000
#8	used nokia cell phones	26,000,000
#6	used cell phone	336,000,000
#7	used sprint phones	34,600,000
#7	cheap cellphones	145,000,000
#5	sprint used cell phones	16,400,000
#5	used sprint cell phones	16,200,000
#5	cheap unlocked cell phones	4,200,000
#6	buy used cellphones	177,000,000
#3	used cellphones for sale	44,800,000
#10	buy used cell phone sprint	11,700,000
#6	cheap used sprint cell phones	3,530,000
#6	preowned alltel cell phones	40,000
#3	preowned alltel cell phone	9,700
#4	used cheap cell phones	61,700,000
#10	buy used alltel cell phone	4,500,000
#10	cdma cheap used verizon cell phones	586,000
#4	preowned cell phones for sale	2,780,000
#8	preowned verizon wireless phones	1,700,000
#6	sprint wireless preowned phones	1,870,000
#6	sprint used cellphones	10,200,000