CASE STUDIES : CellularCountry - SEO Services

CellularCountry - online e-commerce project - retailer of used cell phones and accessories engaged our SEO department in the online marketing of their business. During the first year of aggressive SEO we managed to get a huge list of targeted keywords to the TOP10 results of Google and other search engines thus driving huge free organic traffic to the pages of CellularCountry.

The client clearly set the expectations for SEO campaign - to have as many TOP10 rankings in Google for targeted key-phrases as possible.

Besides the most important keywords that were chosen right after the beginning of SEO campaign our team started to analyze the related collocations, derivatives and synonyms, like, for instance, mobile/cell/cellular phone(s), donate/sell, refurbish/recycle, etc. and came out with the new keywords suggestions in addition to the already chosen ones.

During the SEO campaign SEO Consultant assigned to the project focused on the following activities:

• More than 20 pages were added to boost the keyword density and the already existing pages were rewritten as well with the help of universal mod_rewrite rules;

• Special block of automatic news was added to target chosen key-phrases. This was done in order to increase the amount of related and interesting content on the web-site;

• Removing variable osCsid from URLs of cellularcountry.com to stop generating duplicating pages by SEs;

• Link-exchange campaign in different forms was implemented to gain more TrustRank weight.

Results

There were special steps for these sites which released the web sites from Google's Supplemental Results and made the above mentioned web sites more respectable for SE's algorithms.

Search Engine Rankings

Below there are some search engines ranking results SEO Consultant achieved during the SEO campaign in the major search engines - Google, Yahoo! and Live.com (former MSN).

Google search results at Google.com
Search Engine Ranking Position	Keyword Phrase Searched	Total Number of Matches
#2	cheap preowned cingular cell phones	29,800
#1	preowned cingular cell phone	45,900
#1	preowned sprint cell phones	47,700
#1	cheap used sprint pcs cell phones	338,000
#1	cingular preowned phones	45,300
#1	cheap unlocked cellphones	378,000
#1	used cingular cell phone for cheap	362,000
#1	preowned cell phones	202,000
#2	buy used sprint cell phones	363,000
#8	buy old cell phones	7,980,000
#1	cell cheap phone sprint used	231,000
#2	buy used cell phone for cingular	347,000
#1	cheap cellphone	405,000
#5	buy used cingular wireless cell phone	348,000
#1	cheap used verizon cell phones	347,000
#1	cheap used cell phones alltel	361,000
#1	used cheap sprint camera cell phones	247,000
#2	cheap sprint cellphones	385,000
#1	cheap used sprint cell phone	344,000
#1	cheap used cell phones	683,000
#2	buy cell phone sprint used	343,000
#2	used cellphone	838,000
#2	buy used sprint cell phone	347,000
#1	cell phone refurbished sprint	67,100
#3	refurbished verizon phones	75,100
#3	preowned used cell phone	140,000
#2	buy used cell phone	4,120,000
#3	refurbished cell phones sprint	78,100
#3	refurbished nextel phones	72,600
#7	cellular phones refurbished	287,000
#2	refurbished motorola cellular phones	116,000
#7	refurbished sprint phones	65,200
#2	refurbished sprint cell phones	82,500
#2	buy used cell phones	7,570,000
#2	cheap sprint cell phones	343,000
#3	refurbished verizon cell phones	79,400
#4	buy sprint cell phones	349,000
#1	cheap cell phones with no contracts	392,000
#3	used and refurbished cell phones	226,000
#2	cell cingular phone used	348,000
#4	refurbished cell phone	287,000
#1	cell motorola phone used	320,000
#2	used cellphones	30,500,000
#1	cheap cell phone	825,000
#2	used alltel phones	299,000
#2	cheap verizon cell phones	350,000
#3	used cingular phones	322,000
#3	used cell phones sprint	358,000
#1	used cell phones for sale	681,000
#3	used and refurbished cell phones	226,000
#2	used nokia cell phones	363,000
#1	used cell phone	3,090,000
#2	used nextel cell phones	362,000
#2	buy cell phones	7,110,000
#4	used sprint phones	481,000
#2	cheap cellphones	403,000
#3	sprint used cell phones	3,330,000
#3	used cingular cell phones	305,000
#3	used verizon cell phones	355,000
#3	used nextel phones	322,000
#2	cheap cell phones	523,000
#3	used sprint cell phones	343,000
#7	unlocked phones	609,000
#7	refurbished cell phones	454,000
#1	cheap unlocked cell phones	1,850,000
#3	buy used cellphones	4,680,000
#1	buy used motorola cell phones	337,000
#2	used cell phones	6,640,000
#6	unlocked cell phones	4,400,000
#1	used cellphones for sale	402,000
#2	buy used cell phone sprint	346,000
#1	cheap used sprint cell phones	367,000
#5	used cingular cellphones	357,000
#1	used cheap cell phones	9,400,000
#1	used nextel cellphones	363,000
#2	cellphones for cheap	370,000
#1	buy used alltel cell phone	343,000
#2	cheap verizon cellphones	369,000
#1	preowned cell phones for sale	97,800
#1	preowned sprint cell phones for sell	47,900
#1	preowned used cell phones	203,000
#1	sprint wireless preowned phones	45,800
#3	sprint used cellphones	350,000

Yahoo search results at Yahoo.com
Search Engine Ranking Position	Keyword Phrase Searched	Total Number of Matches
#3	cheap preowned cingular cell phones	69,100
#4	preowned cingular cell phone	76,400
#1	cheap used sprint pcs cell phones	2,480,000
#8	buy old cell phone	109,000,000
#2	cheap unlocked cellphones	3,850,000
#2	used cingular cell phone for cheap	2,710,000
#6	preowned cell phones	2,530,000
#2	sanyo preowned cell phone	14,300
#4	buy old cell phones	77,800,000
#5	cell cheap phone sprint used	4,930,000
#8	buy used cell phone for cingular	6,530,000
#8	cheap cellphone	65,300,000
#6	buy used cingular wireless cell phone	5,460,000
#4	cheap used cell phones alltel	2,180,000
#3	used cheap sprint camera cell phones	2,190,000
#3	cheap sprint cellphones	8,160,000
#8	cheap used sprint cell phone	4,730,000
#6	cheap used cell phones	42,000,000
#10	buy cell phone sprint used	13,500,000
#8	used cellphone	137,000,000
#4	preowned used cell phone	391,000
#3	refurbished nextel phones	762,000
#2	cheap sprint cell phones	8,990,000
#5	cell cingular phone used	17,000,000
#3	cell motorola phone used	27,100,000
#6	cheap cell phone	217,000,000
#10	buy cell phone	849,000,000
#5	used alltel phones	19,200,000
#10	old cell phones	129,000,000
#10	used cell phones sprint	17,700,000
#4	cheap cellphones	145,000,000
#9	sprint used cell phones	17,700,000
#7	cheap cell phones	187,000,000
#6	used sprint cell phones	17,700,000
#9	refurbished cell phones	12,700,000
#10	buy used cellphones	170,000,000
#4	used cellphones for sale	49,000,000
#7	buy used cell phone sprint	13,500,000
#3	cheap used sprint cell phones	4,930,000
#9	preowned alltel cell phones	29,800
#4	preowned alltel cell phone	54,000
#3	used cheap cell phones	42,100,000
#4	preowned cell phones for sale	2,820,000
#6	preowned used cell phones	1,540,000
#6	preowned verizon wireless phones	1,600,000
#4	sprint wireless preowned phones	1,510,000
#5	sprint used cellphones	14,000,000