CASE STUDIES : SimplySellular.com - SEO Services

SimplySellular.com is using the web site for spreading the word about the opportunity for people to sell used cell phones. As a result of SEO campaign the targeted keywords are ranked high in Search Engines, thus accomplishing the goal of driving targeted traffic to the web site of our customer.

When the optimization work started, the web site www.simplysellular.com had some major issues with Google placement. The web site was indexed well, had PR3 on index page but couldn't appear on TOP rankings even under low-traffic keywords. It was clear that some of Google filters were applied. Unique content and meta information as well as submission of XML sitemap to Google gave SimplySellular a fresh start and dragged the site out of supplemental results.

During the SEO campaign SEO Consultant assigned to the project focused on the following activities:

More than 20 pages were added to boost the keyword density;

Already existing pages were rewritten as well with the help of universal mod_rewrite rules. The most important step in here was to change the system vars base (index.php) to the keyword operator (displayphones.php). Instead , for example, http://www.simplysellular.com/index.php?Hitachi=23 it became http://www.simplysellular.com/displayphones.php?Hitachi=23; Such URLs are more informative for users and contribute to better ranking of a site in search engine result pages.
The site underwent best practice SEO procedures including keyword density optimization, meta tags rewriting and optimization as well as html code optimization;
XML sitemap creation and submission to Google;
Robots. Txt creation and relevant adjustments;
Checking and fixing broken links;
Special block of automatic news was added to target chosen key-phrases. This was done in order to increase the amount of related and interesting content on the web-site;
Link-exchange campaign in different forms was implemented to gain more TrustRank weight;

Full monthly reports on the SEO work performed on the basis of statistic analysis drawn from Google Analytics.

Results

Special steps performed for the site which released the web sites from Google's Supplemental Results and made the above mentioned web site more respectable for SE's algorithms and gained high rankings in Google, Yahoo and Live.com.

Search Engine Rankings

Below are the rankings for numerous targeted keywords that were promoted by SEO Consultant

Google search results at Google.com
Search Engine Rankings	Keyword Phrase Searched	Total Number of Matches
#7	cellphone fundraiser	457,000
#1	used cell phone fundraisers	937,000
#6	cell phone fund raiser	1,420,000
#7	fundraiser cell phones	739,000
#8	cell phone fundraising	839,000
#7	cell phone fundraisers	71,000
#7	used cell phone fundraising	599,000
#7	cell phone fundraiser	599,000
#6	donate cellphone	459,000
#7	donate cell phones	473,000
#3	sell cell phones	10,200,000
#6	recycle cell phones	833,000
#6	recycle old cell phones	150,000
#3	sell cell phone	5,120,000
#7	recycle used cell phones	215,000
#4	sell old cell phones	2,270,000
#8	donate used cell phones	236,000
#1	donate cellular phone	2,250,000
#3	sell cell phones for cash	6,780,000
#1	sell used cell phones	69,100,000
#1	donate cellular phones	1,300,000
#1	donate cell phone	840,000
#2	sell cell phones online	6,450,000
#1	internet mobile phone sell	532,000,000
#7	sell phones	120,000,000
#3	sell old cell phone	22,500,000
#4	cash for old cell phones	748,000
#4	sell my cellphone	30,600,000
#3	sell your cellphone	1,950,000
#2	sell your old cellphone	31,000,000
#2	sell old cellphone	12,500,000
#4	sell my old cellphone	11,000,000
#7	buy and sell used cellphones	87,800,000
#6	donate cellphones	59,600
#5	recycle cellphones	33,000
#1	sell cellphones	5,560,000
#7	donate your cellphone	1,460,000
#2	sell cellphones online	107,000,000
#4	sell cellphone for cash	12,800,000
#3	sell your old cellphones	76,200,000
#7	sell back used cellphones	120,000,000
#2	fundraising cell phones	432,000

Rankings checked - 05.01.2012

Categories: SEO, E-commerce