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PPC (PAY-PER-CLICK) CAMPAIGNS MANAGEMENT


SEO Plan Starter Web Site Promotion Strategy PPC advertising is a very effective means especially for newly created web-sites as it allows driving a necessary amount of traffic for particular keywords in a very short period of time. Often a thoroughly planned and implemented PPC scheme works greatly and can deliver very good results for long-existing web-sites as well. Moreover, you decide by yourself for what you are going to pay: for impressions (a number of “showings” of your ads in search engine) or actual clicks of the visitors on your ads.

All the automation in the world is useless to you without a pay per click advertising strategy that is based on "service" - on knowledge, expertise and advice that comes from successfully managing PPC campaigns for many other marketers over a long period of time.

Advertising is only effective when it generates measurable results. For example, if somebody clicks on your ad and buys your product, then this is considered as click-to-sale conversion. We will generate ROI reports that measure ad budget effectiveness by comparing results (sales, sign-ups, leads, registrations - whatever you choose to track) against the dollar spent. This will help you analyze current campaigns and decide on future online strategies.

We will thoroughly analyze your company and its environment so we have a full understanding of your business needs. Then, we will select productive keywords and phrases that are relevant to your product or service, target audience and industry. Our copywriting team will create compelling ads and match them with the most effective landing pages.

Let MoveYourWeb set up a marketing campaign for you and take care of getting you visitors and business.

Here is what we can do for you:


  • Define the scope and targeting;
  • Keyword Analysis and feedback from you;
  • Account setup;
  • Ad creation;
  • Campaign Tweaking;
  • Keyword Optimization;
  • Weekly and Monthly Reporting;
  • Statistical, Financial and Conversion;
  • ROI Tracking.

We will provide management for Google, Live.com and Yahoo PPC search engines


  • Bid monitoring;
  • Budget management and campaign Optimization.

We will continuously monitor and analyze your campaign performance in terms of:


  • Click through rates (clicks from your ads to your website, CTR);
  • Conversion rates (how many visitors performed a desired action such as purchased your product
    or service).

For PPC we rely on Google analytics – the best online tool that gives you up-to-date information on costs, words and so on. Of course there are some other offline programs that we refer to if we need to make a comparative report and find out the best words, their price, time of positioning and other minor details.

Our PPC management services are priced at 10% of the budget spent on PPC (minimum monthly budget - $5000) and $500 in case monthly advertising budget is less than $5000.

Get in touch with the Head of SEO/SEM department now: seo@moveyourweb.net

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